Post by jisasi6630 on Feb 17, 2024 5:47:57 GMT -5
Can you suggest some best practices on how to set them up effectively?” Emanuele “Of course. First, you need to check that your emails are delivered to your inbox and NOT to promotions or spam. If the emails end up in promotions or (worse) spam there is a serious problem that needs to be solved, otherwise the strategies will not achieve good results. If the emails arrive in the main inbox, then you can start building the first automation: The welcome sequence This sequence consists of 7 – 10 emails (depends on the business).
The main rule to follow here (and in all other automations) is ONE: Write emails as if you were talking to a friend at a bar. Emails are the most direct and intimate channel, it's where you establish a real bond with your mobile numbers list customers, leading them to LOVE your store. you get the opposite effect. People will trash their emails and not buy. This is because 90% of companies only think about sending one promotional email after another. People are tired of this buy-buy-buy so you MUST stand out. Otherwise, you succumb.
Simple. And you stand out by sending curious and funny emails, written in a friendly way. Now, in the welcome sequence the most important email is the FIRST. It's called Welcome-Email and believe me when I tell you that IF written following a certain structure, it will glue customers to the store until the last day of their lives. It will transform a customer into a lifetime customer who will buy repeatedly from the brand, multiplying its value over time (the famous LTV).” Luigi “Can a single email even lead a person to buy several times from the store they have already bought from? Crazy. You were telling me about its structure.
The main rule to follow here (and in all other automations) is ONE: Write emails as if you were talking to a friend at a bar. Emails are the most direct and intimate channel, it's where you establish a real bond with your mobile numbers list customers, leading them to LOVE your store. you get the opposite effect. People will trash their emails and not buy. This is because 90% of companies only think about sending one promotional email after another. People are tired of this buy-buy-buy so you MUST stand out. Otherwise, you succumb.
Simple. And you stand out by sending curious and funny emails, written in a friendly way. Now, in the welcome sequence the most important email is the FIRST. It's called Welcome-Email and believe me when I tell you that IF written following a certain structure, it will glue customers to the store until the last day of their lives. It will transform a customer into a lifetime customer who will buy repeatedly from the brand, multiplying its value over time (the famous LTV).” Luigi “Can a single email even lead a person to buy several times from the store they have already bought from? Crazy. You were telling me about its structure.